Gopala Krishna Rompicherla
Paid Search Analyst
Hyderabad
Summary
Experienced with optimizing paid campaigns to maximize ROI and engagement. Strong background in keyword research, bid management, and performance analysis. Known for collaborative teamwork and adaptability, consistently achieving impactful results.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Paid Search Analyst
Assembly Global
Bengaluru
06.2023 - Current
- - Managed Google AdWords and Bing Ads for Lenovo (Central Asia Pacific) and OCBC Bank (Singapore & Malaysia), overseeing a combined monthly budget exceeding $1M.
- - Developed, launched, and optimized multi-channel campaigns, consistently surpassing CPA and ROI targets.
- - Utilized Adobe Analytics and advanced reporting tools to analyze consumer journeys and optimize campaign direction.
- - Delivered comprehensive weekly, monthly, and quarterly performance reports, including QBR/ABR presentations for senior management.
- - Conducted in-depth keyword research and implemented A/B testing on ad creatives and landing pages, driving continuous campaign improvement.
Senior Paid Search Analyst
GUS Education India
Hyderabad
09.2020 - 05.2023
- Led paid search strategy for Saba University School of Medicine, managing a $200,000 monthly ad budget.
- Enhanced campaign performance using Power BI and Salesforce for lead quality analysis and reporting.
PPC Analyst
Futureware Technologies Pvt Ltd
Bengaluru
06.2019 - 08.2020
- Managed end-to-end campaign creation, optimization, and reporting for Search, Video, and Display campaigns.
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
Education
B.Tech - Civil Engineering
KKR & KSR Institute of Technology & Sciences
Guntur 04.2001 -
Skills
- Google Ads, Bing Ads, Google & Bing Ads Editor
- Adobe Analytics, Salesforce
- Power BI, Google Data Studio, Excel
- SEMrush, SpyFu, Keyword Planner
- Ad copy writing in English, Chinese & Thai
Certification
Google Ads Search Certification
Timeline
Google Ads Search Certification
06-2026
Paid Search Analyst
Assembly Global
06.2023 - Current
Senior Paid Search Analyst
GUS Education India
09.2020 - 05.2023
PPC Analyst
Futureware Technologies Pvt Ltd
06.2019 - 08.2020
B.Tech - Civil Engineering
KKR & KSR Institute of Technology & Sciences
04.2001 -
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