Dr. Mudita Sinha

With over 12 years of experience in academia, research, and the industry, Dr. Mudita Sinha is an accomplished Associate Professor at CHRIST (Deemed to be University) in Bangalore. Her expertise includes market research, customer satisfaction, sustainability, and international sales. She has achieved significant milestones throughout her career, such as filing multiple patents, organizing academic conferences, and conducting specialized workshops. Dr. Sinha has held academic positions at esteemed institutions like Dayanand Sagar Business Academy and ITM Business School. She earned her PhD from CSJM University in Kanpur, India, focusing on post-harvest management and marketing of medicinal plant products. In addition to her PhD, she holds a PGDM and master's degree in marketing management from Pune University. Dr. Sinha is highly regarded as a prolific researcher who has made numerous contributions to journals and conferences. She has authored and edited several influential Scopus-indexed books, demonstrating her dedication to academia and research through extensive publications and active participation in international academic forums.

• Organized MDP on Consultancy, 12/02/19
• Conducted workshop on Neuro Marketing, 08/24/19
• Second International Conference on Responsible Management Education, 10/21/16
• International Conference on Challenges and Opportunities for Developing Sustainable RUBAN Society, 02/13/15
• Achieved Star Performer Award

• 2023, Journal Article, Augmented Reality: new future of social media influencer marketing, Vision Journal of Business Perspective.
• 2022, Journal Article, Augmented Reality-Enabled Instagram Game Filters: Key to Engaging Customers, Journal of Promotion Management.
• 2021, Journal Article, Factors Affecting Digital Visibility of Small and Medium Enterprises in India, Vision Journal of Business Perspective.
• 2021, Journal Article, Acceptance of Consumer-Oriented Health Information Technologies (CHITs): Integrating Technology Acceptance Model with Perceived Risk, Informatica.
• 2021, Book Chapter, AI in e-learning, E-Learning Methodologies.
• 2021, Book Chapter, Artificial Intelligence and Internet of Things readiness: inclination for hotels to support a sustainable environment. Cognitive Computing for Human-Robot Interaction.
• 2021, Book Chapter, Energy-Efficient Smart Cities with Green Internet of Things, Green Technological Innovation for Sustainable Smart Societies
• 2021, Book Chapter, Toward Sustainability 4.0: A Comprehensive Analysis of Sustainability in Corporate Environment, Green Technological Innovation for Sustainable Smart Societies.
• 2021, Book Chapter, Transforming Financial Sector Through Financial Literacy and Fintech Revolution, Financial Inclusion in Emerging Market.
• 2021, Book Chapter, A Novel Approach Using Steganography and Cryptography in Business Intelligence, Integration Challenges for Analytics, Business Intelligence, and Data Mining.
• 2020, Book Chapter, Circular Economy: Assessing a Progress of Resources Efficient Practices in Hotel Industry, Circular Economy for the Management of Operations.
• 2020, Journal Article, Smart wearable healthcare devices: personal health care companion, current and future consumer adoption status, Pbme

• 2024, Improving Service Quality and Customer Engagement with Marketing Intelligence, IGI Global, Scopus Indexed
• 2024, Future of Customer Engagement Through Marketing Intelligence, IGI Global, Scopus Indexed
• 2023, HR Analytics in an Era of Rapid Automation, IGI Global, Scopus Indexed

• Date of Birth: 07/09/82
• Gender: Female
• Marital Status: Married

• 2023, Wrist Band for Women Security, Filed
• 2022, Models of Cyber Security and Data Privacy Analysis for Indian Consumers' Decision-Making, Filed
• 2022, Business Analytics Data-Driven Management: Empirical Evidence from New Tourist Businesses, Filed

SCOPUS Author ID: 57215601715