Diya Tewari
Support Engineer
Hyderabad
Summary
Experienced Salesforce Marketing Cloud Engineer with a proven track record of designing, implementing, and optimizing Marketing Cloud deriving customer success. Proficient in SQL queries, developing custom solutions, and collaborating across various functions. Seeking to leverage SFMC expertise and technical skills within a dynamic team environment.
Overview
3
3
years of professional experience
6
6
years of post-secondary education
6
6
Certifications
Work History
Technical Support Engineer
Salesforce, Inc.
08.2021 - Current
- Demonstrated expertise in leveraging SFMC functionalities, including Builders and Studios, to enhance marketing campaigns and drive engagement.
- Employed SQL queries within SFMC to analyze large datasets for targeted marketing initiatives, resulting in increased campaign effectiveness.
- Created custom solutions using AmpScript, JavaScript, SQL, HTML, and REST/SOAP API to align with specific campaign goals and business objectives.
- Collaborated closely with cross-functional teams to ensure technical implementations supported overall business strategies, facilitating smooth execution of marketing initiatives.
- Identified and documented recurring issues, offering proactive solutions and educating team members on fundamental SFMC concepts.
- Led sessions on release readiness, office hours, and training to enhance team proficiency and ensure successful adoption of new features and updates.
- Effectively communicated technical information to non-technical stakeholders, fostering better understanding and alignment with marketing objectives.
Research Student
Banasthali Vidyapith
04.2021 - 06.2021
My research centered on addressing the critical challenge of reducing redundant data in wireless sensor networks. I thoroughly investigated multiple facets aimed at minimizing data transmission to prolong the network's operational longevity. Leveraging statistical methods and diverse prediction modules, I gained a holistic understanding of the fundamental obstacles encountered by sensor networks.
Education
Post Graduate Program in Machine Learning - Machine Learning
Indian Institute of Technology, Roorkee
10.2022 - 05.2023
Bachelor of Technology (B. Tech), Computer Science - undefined
Banasthali Vidyapeeth
07.2017 - 05.2023
Skills
Machine Learningundefined
Certification
Salesforce Certified Marketing Cloud Administrator
Projects
Strategic decision-making for a textile company, Created informative visualizations using R packages to represent various aspects of the data. Employed machine learning techniques available in R and Segment customers based on their purchase history and preferences to predict optimal pricing strategies using regression models Hotel Booking Site, Designed a complete 8-page running website along with front-end and back-end using HTML and CSS, along with database design. The website consisted of a Login Page, Home Page, Cart and products stored in a Database. I have also developed a payment integration from the Checkout page and a WhatsApp alert once the payment is successful. Twitter Sentiment Analysis, Designed the model using Python using Natural Language Processing and Machine Learning models. This aims to determine whether the opinions and emotions expressed in tweets are positive, negative, or neutral Minesweeper Game, It is a classic grid-based puzzle game where players navigate a hidden minefield.
Positions Of Responsibility And Awards
- Managed Editorial publications and audits for the school magazine and daily updates, as head of the Editorial Board
- Worked as an Event Manager for Team Corona; a techno-cultural club at Banasthali Vidyapith. Conducted quizzes, treasure hunts, hackathon, debates, literature festivals, education initiatives for children and women, and year-end fest Pheonix
- Content writer: WERP (Women Empowerment Research Project) to educate women and young adults on menstrual hygiene, best practices and resources
Timeline
Post Graduate Program in Machine Learning - Machine Learning
Indian Institute of Technology, Roorkee
10.2022 - 05.2023
Technical Support Engineer
Salesforce, Inc.
08.2021 - Current
Research Student
Banasthali Vidyapith
04.2021 - 06.2021
Bachelor of Technology (B. Tech), Computer Science - undefined
Banasthali Vidyapeeth
07.2017 - 05.2023
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