Dhiviya Narayanan
Social Media Specialist
Bangalore
Summary
As a Specialist- Social Media Advisory Analytics at Accenture, with 11 years of experience and with a M.S. in International Marketing to design, develop, and maintain systems that measure the effectiveness of digital and social media infrastructures for global clients.
I provide strategic recommendations to optimize performance of campaigns and content, deliver tactical reports to improve operations, and manage end-to-end programs spanning multiple regions, languages, and cultures. I am passionate about delivering data-driven insights and solutions that help clients achieve their business goals and enhance their digital presence.
Overview
12
12
years of professional experience
14
14
years of post-secondary education
3
3
Languages
Work History
Specialist- Social Media Advisory Analytics
Accenture
Bengaluru
06.2020 - Current
- Design, develop, and maintain a system to measure the effectiveness of all the 21 brands in the client’s digital and social media infrastructure.
- Provide strategic recommendations to optimize performance of campaigns and content.
- Deliver tactical reports to improve day-to-day operations.
- Liaise with agency partners for brand profiles builds and tactics.
- End-to-end program management of operations spanning multiple regions, languages, and cultures.
Senior Analyst Social Media Innovation & Delivery
ACCENTURE SERVICE PVT LTD
10.2017 - 06.2020
- Company Overview: Multinational management consulting, Technology services and Outsourcing 305,000 employees in 56 countries
- Responsible for social media listening, reporting & analyzing content for my client, a multinational oil & gas company
- Accountable for timely & accurate delivery of projects involving multiple stakeholders while building and maintaining relationship with the client across different regions
- Multinational management consulting, Technology services and Outsourcing 305,000 employees in 56 countries
Paid Social Media Specialist
JUST MEDIA INC.
02.2016 - 03.2017
- Company Overview: Rapidly growing digital & media company that use innovative methods to get the most out of media
- Responsible for optimizing and launching campaigns across platforms, followed with campaign monitoring and optimization based on KPI’s
- Serve as point of contact to clients for all reporting needs and recommendation
- Sending weekly & bi-weekly reporting on campaign performance
- Additionally, assist with social media strategy creation
- Rapidly growing digital & media company that use innovative methods to get the most out of media
Analyst Social Media Innovation & Delivery
ACCENTURE SERVICE PVT LTD
12.2013 - 06.2014
- Company Overview: Multinational management consulting, Technology services and Outsourcing 305,000 employees in 56 countries
- Responsible for social media listening, reporting & analyzing using social media monitoring tools for reporting to produce required results for clients and providing insights based on qualitative and quantitative data
- Supported in designing RFP and POC for sales support
- Gathered firsthand experience in influencer identification, validation through Social Network Analysis
- Multinational management consulting, Technology services and Outsourcing 305,000 employees in 56 countries
Social Media Research Analyst
BLUEOCEAN MARKET INTELLIGENCE
06.2012 - 12.2013
- Company Overview: Intelligence that centers information synthesis, leveraging capabilities in primary, business and social media research & intelligence 700 employees in US, UK, Singapore, Dubai & India
- Responsible for deploying and implementing social intelligence solutions for Fortune 100 companies with a deep understanding of customer process and tools that enables end-to-end execution
- Reporting, Analyzing and structuring data in order to perform a social analysis and deliver key insights on brands and issues
- Intelligence that centers information synthesis, leveraging capabilities in primary, business and social media research & intelligence 700 employees in US, UK, Singapore, Dubai & India
Education
MBA - Marketing Management
HULT INTERNATIONAL BUSINESS SCHOOL
04.2001 - 08.2015
Bachelors of Business - Marketing & Management
UNIVERSITY OF NEWCASTLE
Skills
Analytical aptitude
Social media management
Marketing Strategy
Problem-solving
Digital Marketing
Marketing Analytics
SEO
Content Marketing
Mediaapplicationstechnology
- Brandwatch
- Synthesio
- Sprinklr
- Ad Stage
- Social Ad platforms
- Flashtalking
- Sysomos
- Radian6
- Omniture
- Microsoft Office applications
Timeline
Specialist- Social Media Advisory Analytics
Accenture
06.2020 - Current
Senior Analyst Social Media Innovation & Delivery
ACCENTURE SERVICE PVT LTD
10.2017 - 06.2020
Paid Social Media Specialist
JUST MEDIA INC.
02.2016 - 03.2017
Analyst Social Media Innovation & Delivery
ACCENTURE SERVICE PVT LTD
12.2013 - 06.2014
Social Media Research Analyst
BLUEOCEAN MARKET INTELLIGENCE
06.2012 - 12.2013
MBA - Marketing Management
HULT INTERNATIONAL BUSINESS SCHOOL
04.2001 - 08.2015
Bachelors of Business - Marketing & Management
UNIVERSITY OF NEWCASTLE
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