DEVAKRISHNA RAMINENI SAI VIJAY
HYDERABAD
Summary
Experienced UI Developer with a strong background in front-end development and digital marketing integration. Proficient in HTML, CSS, JavaScript, Sass, Bootstrap, and React, focusing on building adaptive and responsive websites. Skilled in utilizing Adobe Target and Adobe Launch for personalized content delivery and effective data collection. Expertise in crafting CSS for various media, devices, and displays to ensure a seamless user experience across platforms. Proven ability to communicate effectively with clients and gather requirements. A quick learner who continuously evolves to stay ahead in the dynamic field of web development, mastering new technologies and tools like Visual Studio Code.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work History
Adobe Target Integration and Personalization Specialist
Tech Mahindra
Hyderabad
1 2024 - Current
- Successfully integrated Adobe Target into the M1 website via Adobe Launch, enabling advanced personalization and targeted marketing campaigns, resulting in enhanced user engagement and conversion rates
- Designed and implemented multiple marketing campaigns using HTML, CSS, and JavaScript, ensuring responsive, visually appealing, and high-performing user interfaces across all devices
- Developed and managed custom audiences by leveraging in-app data and Data Elements within Adobe Launch, significantly improving targeting precision and campaign effectiveness
- Conducted comprehensive testing of campaigns using QA URLs and query parameters, ensuring flawless execution and precise targeting across diverse user segments
- Utilized Adobe Target's robust audience segmentation capabilities to create and maintain detailed audience profiles based on user behavior, demographics, and interests, driving personalized user experiences and increasing customer satisfaction
- Collaborated effectively with cross-functional teams, including UX designers, marketers, and IT stakeholders, to align optimization strategies with business objectives, refine campaign designs, and ensure technical feasibility, resulting in a cohesive and successful marketing strategy.
- Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
UI Developer
Tech Mahindra
Hyderabad
04.2021 - 12.2023
- Developed and implemented responsive user interfaces using HTML, SASS, and JavaScript, ensuring optimal viewing and functionality across all devices.
- Developed custom UI components to address unique business requirements and improve overall functionality.
- Collaborated with teammates to deliver valuable features meeting business and customer needs.
- Used wireframes, mock-ups and prototypes to establish user interface design and architecture.
- Enhanced project features by aligning with evolving requirements, resulting in improved user experience and streamlined functionality.
- Crafted media queries to achieve full responsiveness and developed accessible HTML components, promoting inclusivity and better user experience for all.
- Ensured cross-browser compatibility and consistent UI styling, delivering a seamless and uniform user interaction across multiple platforms.
- Led internal coordination for bug fixes, resolving issues swiftly to maintain project integrity and performance standards.
- Optimized site performance for both mobile and desktop platforms through meticulous implementation of media queries and responsive design techniques.
- Conducted thorough code reviews, ensuring high-quality standards, code robustness, and maintainability.
- Used Agile planning principles to deliver tailored solutions that met customer requirements.
UI Developer
Cognizant
Hyderabad
11.2019 - 04.2021
- Developed user interfaces using HTML, CSS, and Bootstrap components, ensuring a modern and responsive design.
- Implemented media queries to create a fully responsive application, ensuring seamless functionality across all devices.
- Built HTML pages with accessibility-focused components, ensuring inclusivity and compliance with accessibility standards.
- Ensured cross-browser functionality and consistent UI styling, providing a smooth and uniform experience across different platforms.
- Managed and resolved bugs tracked in JIRA, ensuring timely fixes and maintaining project integrity.
- Optimized site compatibility for both mobile and desktop using Bootstrap 4, enhancing the overall user experience across devices.
- Streamlined application performance by optimizing code and reducing load times.
Education
Bachelor's - CSE
QIS College Of Institute And Technology
Ongole 06.2015 - 03.2019
High school or equivalent - MPC
Sri Chaitanya Jr.College
Vijayawada 06.2013 - 03.2015
High school or equivalent - SSLC
New Indus Valley Residential School
Bangalore 06.2012 - 04.2013
Skills
HTML
CSS
Javascript
SASS/SCSS
Tailwind
React
Adobe Target
Agile Methodology
Responsive design
Web application development
A and B Testing
Additional Information
I have embarked on learning React.js, building multiple components to enhance my development skills. This hands-on experience with React.js has enabled me to create dynamic and interactive user interfaces, further contributing to my growth as a developer.
Awards
- Bravo Award, 03/01/2023, Demonstrated exceptional professionalism and a positive approach throughout the Adobe training period, consistently proving to be a valuable team player. Maintained a strong performance and questioning mindset after joining the EYteam, showcasing effective work delivery and commitment. Continuously upheld high standards of work and collaboration.
- Pat on the Back Award, 03/01/2024, Successfully completed the implementation of Adobe Target for the M1 project, marking my first hands-on experience with the platform. The project was highly praised by the M1 team, and I received positive feedback on the outcomes.
Languages
English
Telugu
Kannada
Tamil
Timeline
UI Developer
Tech Mahindra
04.2021 - 12.2023
UI Developer
Cognizant
11.2019 - 04.2021
Bachelor's - CSE
QIS College Of Institute And Technology
06.2015 - 03.2019
High school or equivalent - MPC
Sri Chaitanya Jr.College
06.2013 - 03.2015
High school or equivalent - SSLC
New Indus Valley Residential School
06.2012 - 04.2013
Adobe Target Integration and Personalization Specialist
Tech Mahindra
1 2024 - Current
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