Debasish Bhattacharjee
Kolkata
Summary
A results-driven professional with over 20 years of comprehensive experience in retail operations, specializing in the apparel segment, accessories, and footwear. Demonstrated expertise in managing multiple channels simultaneously, including EBO, modern trade, general trade, and franchisee channel. Proven track record in negotiating for commercial space in new MBO locations and malls, as well as ensuring timely payment from channel partners. Started as a sales executive and progressed to independently heading a region. Skilled in effectively managing retail and wholesale operations to drive market share, revenue, and profitability. Proficient in budget planning, inventory management, and merchandising. Experienced in implementing marketing and sales promotion plans to generate new business opportunities. Analyzes market trends and establishes strong business relationships with channel partners. Adept at manpower management and developing leaders within the organization.
Overview
20
20
years of professional experience
Work History
Regional Manager Sales and Operations
Celio Retail Pvt Ltd
12.2014 - Current
- Handling a turnover of 60 Crores with 118 Locations (Retail stores, Modern Trade, MBO Direct & Distribution serviced MBO channel)
- Handling a team of 142 people that includes 4 Cluster Managers (direct reportees) & sales executives (indirect reportees) with the support of three Cluster Managers
- Meeting volume and value objectives of the assigned territory within budget, time and policy parameters through efficient control of the distribution, channel partners and cluster managers
- Ensure consistent growth in sales, profitability in each of the channels and get involved in the setup of new outlets and stock planning for the same
- Managing the PNL of each of the channels and based upon that making strategies month on month
- Maintaining relationship with existing Franchisee partners, Mall developers, Managing agents, Distributors and retailers
- Planning what next with existing partners and also opening new doors both exclusive stores and MBOs
- Regular and timely reporting along predefined pre-defined formats to relevant internal stakeholders
- Responsible for product launch planning and its execution across the region
- Pro-active daily/weekly contact to the local distribution partners to support their business and to gradually build on infrastructure parameters to take the company business forward
- Extensive travelling within the region in order to get the market insights from the local territory
- Maintaining a very strong relationship with regional LFR operation and Category team to ensure on time execution of promotional activities, space correction etc
- To Track product performance at the retail outlet and initiate the action planning to capture additional sales opportunity for fast moving products and minimize inventory through timely clearance of slow moving products
- Conduct regular meetings and encourage store managers and SIS team members to take ownership for their performance and career development plans
- Handling ATL & BTL, activities like regional TV ad, FM, Hoardings, indoor & outdoor brandings etc
- As per the company budget
- Approaching, commercial negotiation, space negotiation and finalizing direct MBO sis locations in various parts of East (inclusive of North East) in association with distribution partner
Retail Store Director
ARMANI JEANS & CRABTREE & EVELYN (Genesis Luxury Pvt Ltd)
01.2014 - 12.2014
- Handling the sales and operations of the two stores
- Spreading the business of Armani Jeans and Crab tree throughout Eastern Region through home Shopping events and organizing sale previews
- Increasing the awareness of the brand in the market for maximizing revenue
- Exploring key locations in the region for effective ATL & BTL activities on time to time & selling corporate gift vouchers
Retail Executive
USPOLO / FLYING MACHINE (Arvind Lifestyle Brands Ltd)
05.2012 - 12.2013
- Achieving sales targets
- Training and development of retail & chain store sales team
- Recruitment
- Merchandise planning
- Coordinating with various Media partners for strengthening the marketing activities of the region
- Giving feedback to ho team on time to time for improving the product range
- Ensuring excellent customer service
- Handling ATL, BTL and activities
- Maintaining sale through of various product categories
- Coordinating with various vendors for different product categories
- Coordinating with the project team for any project related issues
- Maintaining the standard of the brand at various stages
- Handling franchisees
- Travelling different locations of East and resolving urgent issues
- Handling legal issues
- Having a close look at the market and making competitors report on weekly and monthly basis
Retail Area Manager
Tommy Hilfiger
04.2010 - 03.2012
- Achieving sales target, driving teams towards to organizational goal
- Managing stock levels and making key decisions about stock control of my area;
- Analyzing sales figures and forecasting future sales volumes to maximize profits;
- Analyzing and interpreting trends to facilitate planning;
- Using information technology to record sales figures, for data analysis and forward planning;
- Dealing with staffing issues such as interviewing potential staff (fashion consultants of my stores), conducting appraisals and performance reviews, as well as providing or organizing training and development, coordinating with the agencies for documentation and closing the payroll process
- Ensuring standards for quality, customer service and health and safety are met;
- Responding to customer complaints and comments;
- Got Awarded as one of the best five managers of the country in the year 2012 (Tommy Hilfiger)
- Travelled HONGKONG and Macau on behalf of the company to understand the international retail market and training and development
- Developed eight Sr Sales Executives to the level of Store Manager within the organization who were heading different responsibilities independently
- Achieved ever-highest LTL growth in DLF Vasant Kung & Ambience Vasant kunj area (Nationally) in 2011
Store Manager
Tommy Hilfiger
02.2009 - 03.2010
Asst. Store Manager
Tommy Hilfiger
10.2007 - 02.2009
Floor Manager
Puma
09.2006 - 09.2007
Customer care Associate
Shoppers Stop Ltd
03.2005 - 08.2006
Education
PGDBA -
Symbiosis
03.2025
B.Com. - undefined
K.C. Das Commerce College
Guwahati, Assam12TH - undefined
Karimganj College
Karimganj, Assam10th - undefined
Public Higher Secondary School
Karimganj, AssamSkills
- Operational management
- Capital & Operational expense oversight
- Sales and marketing strategies
- Team Management
- Partner Relation Management
- P&L Management
- Festival Business Management
- Inventory Management
- Business Development
Personal Information
- Father's Name: Gopaditya Bhattacharjee
- Mother's Name: Shibani Bhattacharjee
- Date of Birth: 06/10/82
- Nationality: Indian
- Marital Status: Married
Languages
Bengali
Advanced (C1)
English
Intermediate (B1)
Hindi
Intermediate (B1)
Timeline
Regional Manager Sales and Operations
Celio Retail Pvt Ltd
12.2014 - Current
Retail Store Director
ARMANI JEANS & CRABTREE & EVELYN (Genesis Luxury Pvt Ltd)
01.2014 - 12.2014
Retail Executive
USPOLO / FLYING MACHINE (Arvind Lifestyle Brands Ltd)
05.2012 - 12.2013
Retail Area Manager
Tommy Hilfiger
04.2010 - 03.2012
Store Manager
Tommy Hilfiger
02.2009 - 03.2010
Asst. Store Manager
Tommy Hilfiger
10.2007 - 02.2009
Floor Manager
Puma
09.2006 - 09.2007
Customer care Associate
Shoppers Stop Ltd
03.2005 - 08.2006
B.Com. - undefined
K.C. Das Commerce College
12TH - undefined
Karimganj College
10th - undefined
Public Higher Secondary School
PGDBA -
Symbiosis
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