Summary
Overview
Work History
Education
Skills
Roles And Responsibilities
Timeline
Generic

D. Avinash Reddy

Hyderabad

Summary

  • With over 2 years of experience in AEP and AJO, and expertise in Adobe Campaign, I possess the ability to design and implement effective solutions in these areas.
  • I have a deep understanding of creating impactful campaigns and maximizing the potential of Adobe Campaign to deliver optimal results for clients.
  • My experience includes campaign management, data ingestion, and journey orchestration.
  • Working on projects focused on consumer behavior for global markets in digital marketing and multichannel marketing expansion has provided valuable insights.
  • Additionally, I have experience in SQL server and handling source systems data.
  • Collaborating with stakeholders, I suggest business approaches followed by technical implementation with technical teams.
  • Proficient in architecture design, software development, project management, and exposure to all phases of SDLC, I bring extensive work experience in a globally distributed delivery model including the USA, Europe, and India.
  • Well-versed in SDLC methodologies like agile and waterfall, I also handle activities such as production support, knowledge transition, client demos, build handover, and agile ceremonies.
  • With versatile experience in domains like insurance and telecom, I am strongly self-motivated and willing to take on responsibilities.
  • Thriving in a collaborative environment, I excel whether working independently or leading a team.

Overview

10
10
years of professional experience

Work History

Senior Software Developer

Accenture
10.2021 - Current

Domain : Telecom

Application Consultant

GIC Hyderabad
06.2015 - 10.2021

Domain : Insurance

Education

B.Tech - Computer And Information Sciences

Maheswara Institute of Technology
Hyderabad
03-2012

Skills

  • Languages : Javascript, HTML, XML
  • Products Experience : AEP, AJO, Campaign Classic
  • Database : MS SQL Server
  • Operating System : Windows
  • Cloud Platform : AWS,GCP
  • API Platform : Postman

Roles And Responsibilities

  • Having 2 years of relevant Experience in AEP & AJO and relevant experience of Adobe Campaign
  • Involved in AEP and AJO design implementations.
  • Building Experience Data Model XDM schema, XDM identity mapping, datasets.
  • Setting up data sources, data ingestion, experience events, custom actions.
  • Setting up destinations, Source Connections, Data Ingestions.
  • Managed bulk data ingestion, segment evolution, and audience operations within AEP.
  • Expertise on Offer Decisioning, Ranking Formulas, Rules in AEP.
  • Usage of custom actions to make external API calls within the journey in AJO.
  • Involved in requirement gathering, design, built and unit testing.
  • Used Postman to make API call to AEP platform and external APIs to performs tasks and query service jobs.
  • Developed and executed targeted marketing strategies in Adobe Experience Platform (AEP) and Journey Optimizer. Utilized Email, SMS, Direct Mail driving significant improvements in click and open rates.
  • Excelled in collaborating with cross-functional teams and effectively communicating complex technical concepts to non-technical stakeholders.
  • Creating package and deploying from one sandbox to another sandbox.
  • Created High level Solution Design Documents for the use case specific requirement given by stakeholders.
  • Creation of specific automated workflows for scheduled campaigns which trigger out email based on controlled logic.
  • creation of technical workflows that keep the Adobe environment up and running and work on web applications that are built for customization.

Timeline

Senior Software Developer

Accenture
10.2021 - Current

Application Consultant

GIC Hyderabad
06.2015 - 10.2021

B.Tech - Computer And Information Sciences

Maheswara Institute of Technology

Similar Profiles

CREATE PROFILE
D. Avinash Reddy