Chandu Naidu Karatam
Hyderabad
Summary
Results-driven professional with over 10 years of experience in digital marketing, specializing in Dynamic Creative Optimization (DCO) and Display & Video advertising. Expertise in audience segmentation, creative personalization, and campaign management across automotive, retail, and health sectors. Collaborates with agencies and stakeholders to deliver measurable ROI and enhance client engagement. Possesses strong technical acumen, troubleshooting ad-serving platforms, reporting, and upselling digital solutions to maximize campaign performance.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Manager – Strategy & Planning
Escape Velocity Digital Pvt. Ltd.
12.2017 - Current
- - Lead DCO strategies and collaborate with leading agencies (GroupM, Havas, DentsuX, Pivotroots) to deliver personalized creative solutions. - Resolve technical issues related to Amazon Ad Server and Flashtalking platforms, ensuring seamless campaign delivery. - Develop platform documentation, competitive analysis, and post-campaign analysis dashboards to support sales pitches and performance reviews. - Upsell product offerings, driving campaign efficiencies and maximizing client ROI. - Build creative strategies to optimize user targeting through personalized ads, increasing engagement and conversions.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
Social Media Manager
Geetha Arts
01.2015 - 12.2017
- - Spearheaded social media strategy, boosting website traffic and engagement through targeted campaigns and creative content. - Collaborated with cross-functional teams to align brand messaging across channels and ensure cohesive brand presence. - Increased conversions by 100% by leveraging insights and optimizing campaign performance based on key metrics. - Managed social media accounts, enhancing brand reputation and customer interactions.
Manager of Operations
Tamada Media
08.2012 - 08.2015
- - Streamlined operations through comprehensive scheduling, budgeting, and personnel management, driving efficiency improvements. - Produced over 150 short films and expanded YouTube audience reach through content optimization.
Education
B-tech – Bio Medical engineering -
Gokaraju Rangaraju Engineering College (JNTUH)
Hyderabad01.2009
Skills
- Ad-Tech Platforms: Amazon Ad Server, Flashtalking
- Social Media Tools: [Flashtalking Social, Meta]
- Analytics Tools: [Power BI/Salesforce/Google Analytics]
- Dynamic Creative Optimization (DCO)
- Display & Video Advertising
- Audience Segmentation & Personalization
- Client Engagement & Upselling
- Ad-Tech Platforms (Amazon Ad Server, Flashtalking)
- Campaign Analytics & Reporting
- Social Media Strategy & Management
- Creative Strategy Development
- Data Analytics
- Data-driven decision-making
- Documentation And Reporting
Certification
- Amazon Ad server- Formerly Know as Sizmek
- Flashtalking by Mediaocean
- Quartile – AI based Ecommerce optimisatiom
Languages
English
Upper intermediate (B2)
Telugu
Upper intermediate (B2)
Hindi
Intermediate (B1)
Timeline
Senior Manager – Strategy & Planning
Escape Velocity Digital Pvt. Ltd.
12.2017 - Current
Social Media Manager
Geetha Arts
01.2015 - 12.2017
Manager of Operations
Tamada Media
08.2012 - 08.2015
B-tech – Bio Medical engineering -
Gokaraju Rangaraju Engineering College (JNTUH)
- Amazon Ad server- Formerly Know as Sizmek
- Flashtalking by Mediaocean
- Quartile – AI based Ecommerce optimisatiom
Similar Profiles
Laxmi SuriLaxmi Suri
Region Head – Sizmek & Flashtalking (3rd Party Ad Servers) at Escape VelocityRegion Head – Sizmek & Flashtalking (3rd Party Ad Servers) at Escape Velocity
Chandu Naidu KaratamChandu Naidu Karatam
Senior Account Manager at Escape velocity private limitedSenior Account Manager at Escape velocity private limited
Nishita BishtNishita Bisht
Business Analyst at Velocity Software Solutions Pvt. Ltd.Business Analyst at Velocity Software Solutions Pvt. Ltd.