Binny Thomas
Hyderabad
Summary
With 14+ years of strategic marketing experience in retail, travel, healthcare, and agritech sectors, I bring an extensive expertise. As Vice President of Sales and Marketing at Achala Health Services, I successfully lead marketing strategy for a pioneering healthcare technology service provider. Core competencies include strategic brand positioning, identity development, integrated campaign execution, market research, consumer insights, CRM, loyalty programs, events, and vendor management. Throughout career, I consistently drive growth and achieve brand success with exceptional results across diverse marketing channels and platforms. Additionally, strong understanding of market dynamics and consumer behavior enables to develop and implement strategies that drive tangible business outcomes.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Vice President - Sales & Marketing
Achala Health Services Private Limited
12.2023 - Current
- Company Overview: Passionate about transforming healthcare delivery, we are healthcare technology service provider dedicated to pioneering innovative solutions
- At Achala health services, our mission is to elevate patient care through seamless integration of cutting-edge technologies, industry knowledge, and practitioners' expertise
- Passionate about transforming healthcare delivery, we are healthcare technology service provider dedicated to pioneering innovative solutions
- At Achala health services, our mission is to elevate patient care through seamless integration of cutting-edge technologies, industry knowledge, and practitioners' expertise
Senior Manager Offline Marketing
ReshaMandi
01.2023 - 06.2023
- Marketing Communication
- Brand & Product Marketing
- Market Research & Consumer Insights
- CRM & Loyalty Programs
- ATL & BTL Campaigns
- Strategic Marketing Planning, Budgeting & Control
- Events & Exhibition Management
- Vendor Development & Management
- Strategic Alliance and Cross Promotion
- Demand Generation
- Agency Liaison
- Team Management
- Marketing Communication Brand & Product Marketing Digital (Search & Social) & Content Marketing Strategies Market Research & Consumer Insights CRM & Loyalty Programs ATL & BTL Campaigns Strategic Marketing Planning, Budgeting & Control Events & Exhibition Management Vendor Development & Management Strategic Alliance and Cross Promotion Demand Generation Agency Liaison Team Management
Deputy General Manager Marketing
Nova IVF Fertility
11.2020 - 08.2022
- Head for BTL marketing activities for the company
- These include conceptualizing and implementing various kinds of BTL activities such as camps, OPDs, various brand awareness activities on-ground for conducting of BTL camps
- Build and manage the BTL team for the country spread across various cities basis requirement
- Conceptualise the BTL structure/ roadmap for the company
- Evaluate the model basis ROI and optimize performance
- Market mapping - Identifying market opportunities in and around the unit and mapping the same across centres
- Working closely with the doctor engagement team to conduct BTL activities
- Explore opportunity to activate marketing in corporate accounts for Nova across cities as required
- Coordinating with PR team for events/ activities
- Vendor management - for printing, activities etc
- As required
- Leadership qualities / Team management
Zonal Manager - Marketing
Cloudnine Group of Hospitals
04.2017 - 04.2020
- Actively responsible for leading all marketing and digital efforts including planning and implementing marketing strategies, marketing communication development, digital initiatives - organic and paid media, social media management, online reputation management, brand partnerships, market research and insights, employee communication, customer programs, events and ground activities
Brand Manager
Cloudnine Group of Hospitals
09.2013 - 03.2017
- Handled responsibilities of budgeting, planning and execution of all events and in-house organized by the company
- Served a key role in delivering actionable, relevant insights to constantly improve events in a cost-effective manner
- Planned, budgeted and recapped the initiatives monthly; managed and coordinated with vendors, third-parties and established relationships with stallholders across locations beyond Bengaluru
Regional Manager Marketing
MakeMyTrip.com
12.2010 - 09.2013
- Recognized for development and execution of regional marketing strategies for driving business growth & customer acquisition
- Identified ways for the team of branches and franchisee across the region to deliver on business acquisition objectives in their respective
- Provided coaching & drove a team of branches and franchisee across regions to deliver on business acquisition objectives for branches in their respective regions
- Planned and executed marketing co-promotion with local and national retailers
- Conceptualized and developed promotions, initiatives & merchandise to support the same for retail
Marketing Manager
Lifestyle International
01.2008 - 10.2010
- Responsible for thematic (brand building exercise) and tactical campaign (various promotions) across outdoor/print along with collaborations with ad agencies and buying houses
- Maintained cordial relations with Ad Agencies and buying houses
- Implemented marketing plans and launches in a timely manner
- Ensured the reduction in complaints from customers and partners
- Responsible for day to day operations and marketing initiatives for Mumbai location (5 Lifestyle stores)
- Accountable for planning, conceptualization and creation of events including fashion shows
- Looked over revenue generation through promotions and events; oversaw daily marketing activities and prepared related reports
- Established and maintained mutually beneficial relationships with clients and marketing partners
- Analyzed marketing trends and made marketing recommendations based on observations
Education
MBA - Marketing
IBSAR -Pune University
01.2008
B.Com(Hons) - Business Finance & Economics
Jai Narain Vyas University
01.2006
Skills
- Brand Marketing
- Strategic Planning
- Training and mentoring
- ATL/BTL
- Partnerships and Affiliations
- Social Media Marketing
- Customer Acquisition
- Marketing Campaign Management
- Marketing Budget Management
- Team Leadership
- Business Development
- Results-Driven
Websites
Certification
- Branding Foundations
- Digital Marketing For Business Growth
- Influencer Marketing Foundations
Timeline
Vice President - Sales & Marketing
Achala Health Services Private Limited
12.2023 - Current
Senior Manager Offline Marketing
ReshaMandi
01.2023 - 06.2023
Deputy General Manager Marketing
Nova IVF Fertility
11.2020 - 08.2022
Zonal Manager - Marketing
Cloudnine Group of Hospitals
04.2017 - 04.2020
Brand Manager
Cloudnine Group of Hospitals
09.2013 - 03.2017
Regional Manager Marketing
MakeMyTrip.com
12.2010 - 09.2013
Marketing Manager
Lifestyle International
01.2008 - 10.2010
MBA - Marketing
IBSAR -Pune University
B.Com(Hons) - Business Finance & Economics
Jai Narain Vyas University
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