BHAKTI SHAH
University Outreach Specialist
Hyderabad
Summary
Strategic leader with over 17 years of industry expertise, recognized as a thought leader and community architect. Known for pioneering innovative solutions and exercising decisive leadership to propel brands and businesses to new heights.
Skilled in leveraging global networks to craft transformative strategies and drive exponential growth. Adept at cultivating robust, engaged communities and applying independent judgment to achieve meaningful, measurable outcomes in diverse business environments.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
Work History
Founder
The Outreach Collective
12.2022 - Current
- TOC is the Global South's first Not-for Profit Membership-Based Professional Association with over 350 members, including Guidance Counsellors, University Outreach professionals, Student Recruitment Professionals, Edtech Entrepreneurs, Test prep Organizations & Researchers in Education.
- I chair the Action & Governance Board to oversee smooth operations of the Collective.
Director Global Outreach & Strategic Partnerships
Huron University College
12.2023 - 07.2024
- Tracked Regional Data & worked with Regional Managers to develop tailored Recruitment Strategies for South Asia, South East Asia & Middle East
- Developed and implemented international recruitment strategies targeting South Asia, Southeast Asia, and Middle East to increase undergraduate enrollments.
- Created standard operating procedures for engaging students and parents, resulting in higher deposit rates.
- Designed and executed innovative yield strategies to convert accepted students to enrollees
- Established university brand presence through strategic initiatives in premier High Schools across my Regions
- Increased the University's High School access by 300% in a span of 6 months
- Conducted over 74 workshops at schools in span of 6 months across India, Sri Lanka, UAE, Qatar, Vietnam and Thailand
- Trained and maintained strong relationships with recruitment agents and partners to ensure effective representation of University.
Director Institutional Outreach (APAC/ME)
Illinois Institute of Technology, Chicago
11.2022 - 12.2023
- Developed International recruitment & Yield strategies for across South Asia, South East Asia and Middle East to achieve Enrollment Targets
- Consistently tracked Data Trends to monitor Regional projections and boost applications
- Identified and Partnered with High Schools & other effective B2B and B2C marketing & recruitment channels
- Increased the University's High School Access by 340% in 1 year
- Led Pre-College Program Marketing in Asia and Recruited Illinois Tech's first International Student cohort of 25 Students for their paid pre-college programs
Director-Outreach
Krea University
12.2020 - 09.2022
- Revamped outreach for UG & PG programs using data analytics, competition mapping, and scalable strategies.
- Expanded outreach to foundation and government schools, enhancing career and college access in Tier 2 & 3 cities.
- Hired, trained, and led a remote team of 11 professionals.
- Drove an overall 27% increase in applications and 35% growth in enrollments
- Secured exclusive partnership with the South Asia IB Schools Association, connecting with 120 IB member school counselors and students.
- Led the Student Ambassador Program to drive student-led marketing and strengthen the University's brand credibility.
SVP, Marketing & Institutional Partnerships
Univariety (investee company of Infoedge (India) Ltd)
09.2018 - 10.2020
- Led B2B Sales & Marketing for the core SaaS product, partnering with 500+ schools and 100+ universities.
- Developed GTM Strategies for key clients like Manipal Academy, FLAME, O.P. Jindal, Ashoka, Michigan State, Michigan Tech, University of Newcastle, University of Tennessee Knoxville among others
- Led the partnership with Fortune India Magazine & PwC to deliver India's first school evaluation, 'Future 50 Schools Shaping Success.'
Vice President, Institutional Partnerships
Univariety
01.2015 - 08.2018
- Increased University partnerships billing from USD 40,000 to USD 2,00,000 in 8 months.
- Led India’s first Guidance Conference called the University Guidance Conference attended by 200 School Counselors.
AVP, Institutional Partnerships
Univariety
05.2013 - 12.2015
Head, Marketing & Admissions
Prudence International School, Navi Mumbai
11.2010 - 03.2012
Senior Manager, Marketing & Admissions
Le Mont High School, Knowledge Vistas Ltd, JVC between Educomp Solutions Ltd and HCC’s Lavasa Corporation
09.2010 - 09.2011
Business Development Manager
Educomp Solutions Ltd
12.2009 - 09.2010
Business Development Manager
YoungBuzz India Ltd
08.2007 - 11.2009
Education
Certificate Program in Global Education Entrepreneurship & Innovation -
University of Pennsylvania’s Penn Graduate School of Education
Online 01.2020 - 02.2020
Master of Arts - Journalism and Communication
University of Westminster
London 08.2005 - 09.2006
Bachelor of Arts - Psychology
Fergusson College
Pune, MH 06.2002 - 05.2005
Skills
Strategic Planning
undefinedAccomplishments
Awarded the 'Outstanding Engagement Award' at IC3's Annual 2022 Conference.
This award is given to a University representative who is 'Consistently going above and beyond, demonstrating indefatigable accessibility to students, schools and counselors, and a counseling-based approach to helping students finding the right fit. This university representative has impacted the field with a substantial or lasting influence on how universities conduct engagement with high schools.'
Timeline
Director Global Outreach & Strategic Partnerships
Huron University College
12.2023 - 07.2024
Founder
The Outreach Collective
12.2022 - Current
Director Institutional Outreach (APAC/ME)
Illinois Institute of Technology, Chicago
11.2022 - 12.2023
Director-Outreach
Krea University
12.2020 - 09.2022
Certificate Program in Global Education Entrepreneurship & Innovation -
University of Pennsylvania’s Penn Graduate School of Education
01.2020 - 02.2020
SVP, Marketing & Institutional Partnerships
Univariety (investee company of Infoedge (India) Ltd)
09.2018 - 10.2020
Vice President, Institutional Partnerships
Univariety
01.2015 - 08.2018
AVP, Institutional Partnerships
Univariety
05.2013 - 12.2015
Head, Marketing & Admissions
Prudence International School, Navi Mumbai
11.2010 - 03.2012
Senior Manager, Marketing & Admissions
Le Mont High School, Knowledge Vistas Ltd, JVC between Educomp Solutions Ltd and HCC’s Lavasa Corporation
09.2010 - 09.2011
Business Development Manager
Educomp Solutions Ltd
12.2009 - 09.2010
Business Development Manager
YoungBuzz India Ltd
08.2007 - 11.2009
Master of Arts - Journalism and Communication
University of Westminster
08.2005 - 09.2006
Bachelor of Arts - Psychology
Fergusson College
06.2002 - 05.2005
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