Bala Kishore Yaramati

Managed digital advertising campaigns belonging to different channels (Display, Native, Outstream Video, and In-app) for diverse clients, leveraging Times Internet's proprietary ad server, Colombia Ad Network (CAN).

Expertise in end-to-end campaign management, encompassing RO approval, setup, daily optimization, KPI management, and timely invoicing.

Actively working with Client Success Managers in developing End of Campaign (EOC) reports, detailing the specific strategies and optimizations implemented to achieve campaign KPIs.

Provided onboarding and training to new team members over a 1-2 month period, covering the intricacies of the campaign management and established workflows. This mentorship enabled them to effectively manage campaigns and contribute to overall team success.

Proactively developed and implemented SOPs for the CSM and Ad Ops teams to address potential process gaps and ensure consistent execution of best practices. This initiative improved efficiency and reduced errors.

Collaborated with the Engineering team to enhance features of our in-house ad server, ensuring alignment with current market trends and demands.

CAN, Trackier, Appsflyer, GAM, Jira, Tableau are the tools used extensively as part of Campaign Management responsibilities.

My performance over the past two years has consistently earned an "Exceeded Expectations" rating, reflecting my commitment to high performance and exceeding goals.

My responsibilities include visiting client location, understanding the Company structure, current processes team's are following and accordingly customize the on-premise version of our CRM so that it outpaces the current system in many ways.

20+ E-mail support teams have been on-boarded and automated several processes by leveraging native workflow features of CRM wherever possible.

Done several live chat bot implementations to reduce the TAT for customer queries which eventually reduced the E-mail channel query volumes by more than 30%

Connected Companies Social Media (Facebook,
Instagram and Whatsapp) accounts to CRM so that all social media activities can be taken care of from CRM itself.

Outbound Telephony channels were successfully
implemented for several sales teams.

Created and scheduled automated MIS and Daily client reports in CRM so that they get delivered to respective inboxes without human intervention.

Worked in coordination with client's Tech Team to exchange several APIs mutually so that there is a seamless transition of data between their internal servers and CRM server.

As a SME, On-boarded three new publisher accounts and one agency account, all based in Tier 1 geographic locations.

Responsible for the successful management of several high-profile accounts, including Domain Media AU, Fairfax Media AU, The Guardian USA, and Canvas Worldwide.

As Domain Expert, I was responsible for streamlining and managing the client onboarding process. This involved reviewing the SOW, creating and implementing SOPs, and ensuring a smooth transition to the Team Lead upon successful onboarding.

Served as the primary point of contact for clients regarding process and training during and after the onboarding process.

Attending client trainings during onboarding and subsequently developed and delivered training materials to the core team to ensure knowledge transfer.

Creating and implementing comprehensive checklists to ensure team adherence to established processes and maintain consistently low error rates.

Responsible for developing and obtaining client approval for comprehensive Standard Operating Procedures (SOPs) within three months of client onboarding.

Conducted internal random audits to identify opportunities for process improvement and ensure teams consistently adhere to best practices and established guidelines.

Managed big budget Tier 1 client accounts like Volvo, Starwood, Toyota to name a few.

Analyze third party report for discrepancies, pixel firing trends so as to optimize the campaign performance efficiently.

In co-ordination with sales team for the best campaign setup during pre and post sales pitch to the clients.

Working closely with publisher development team to ensure surplus inventory availability to deliver the campaign with their KPIs intact.

Mentoring newly hired campaign managers in successful set up and delivery of their campaigns.

Apart from Advertisers campaign management, I was also part of publisher yield optimization project wherein I had to resell excess inventory of our network on Index Open Exchange.

Managed 500+ premium publishers inventory reselling solely with ads.txt in place by leveraging Index Open Exchange.

Setup Programmatic guaranteed and non-guaranteed deals via Index Exchange for exclusive publishers inventory in our ad network.

Managed price floors of publishers to improve eCPM based on the inventory demand and supply scenarios.

Spearheaded the setup and launch of digital media campaigns within Exponential's ad server, ensuring on-time and scheduled deployment.

Proficiently managed Display, Video (Firefly/VDX), and Mobile (Appsnack) campaigns, optimizing for performance and reach.

Doing cross QA for the campaigns set up by peers and taking them live with appropriate budget allocations.

Proactively identifying and resolving technical issues related to ad display, click tracking, and video ad events tracking, safeguarding video engagement metrics.

Streamlined campaign trafficking processes by developing and implementing automated solutions using CSV import files, significantly reducing manual effort and time.

Ensured flawless campaign execution by collaborating closely with Account Managers and internal Creative teams to resolve creative issues and facilitate smooth launches.

Mentored new team members on campaign building and launch procedures, contributing to their rapid onboarding and success.

Instrumental in building and operationalizing Google India's dedicated trafficking team for the DCM platform (now Campaign Manager 360). Responsibilities included developing standardized workflows, implementing best practices for ad trafficking, and ensuring seamless campaign execution.

Successfully trained and onboarded 40+ individuals in DCM (Campaign Manager 360) trafficking, creating a robust team that efficiently processed and managed significant global trafficking requests.

Streamlined QA processes by creating and deploying tailored client-specific checklists, resulting in sustained accuracy levels of campaign trafficking.

Maintained round-the-clock operational efficiency by diligently attending shift handover calls, proactively addressing critical carry-over tasks to ensure uninterrupted workflow.

Developed and implemented standardized and tailored email templates for tags delivery, ensuring consistent and professional communication with publishers and Ad networks.

Established a dedicated and high-performing QA team by Q2, ensuring consistent delivery of quality deliverables.

Proficient in campaign setup and management across DCM (Campaign Manager 360) and Atlas third-party ad servers.

Analyzed complex media plans for major advertisers/agencies (like, HSBC, Mindshare, Ogilvy, Constant Contact) proactively identifying and resolving all potential issues in a single review to minimize communication delays.

Oversaw the Salesforce QMS, ensuring efficient case management and internal distribution to the team.

Delivered 2 years of dedicated QA expertise, consistently identifying and mitigating errors internally to ensure high-quality deliverables.

Supplied accurate and QA-verified tags to publishers and Ad networks for seamless campaign execution.

Mentored 15+ freshers and created great pool of resources for the project.

Provided comprehensive mentorship to 15+ entry-level team members, fostering a strong and capable resource pool to support project objectives.

Had been to on-site training in New York, USA covering key aspects of Operations Management, enhancing operational expertise.