Summary
Overview
Work History
Education
Skills
Personal Information
Courses
Languages
Hobbies and Interests
Timeline
Generic
ARUNLAL S

ARUNLAL S

Hyderabad

Summary

Dynamic Account Manager with a proven track record in programmatic advertising and campaign optimization. Skilled in data analysis and client communication, I led teams to achieve a 25% performance increase while fostering collaboration across functions. Passionate about driving results and enhancing client satisfaction through innovative strategies.

Overview

11
11
years of professional experience

Work History

Account Manager

Dentsu
Chennai
02.2025 - Current
  • Managed end-to-end programmatic campaigns across DV360 and Amazon DSP, ensuring effective planning, execution, and optimization.
  • Served as primary contact for client and partner communications, facilitating coordination on creatives and campaign launches.
  • Collaborated with creative teams to ensure timely delivery, quality assurance, and successful campaign launches across platforms.
  • Handled invoicing and reconciliation for programmatic campaigns in Prisma, maintaining accuracy in billing systems.
  • Built and maintained campaign placements in Prisma, managing budget allocation and flight date entries.
  • Monitored campaign performance to proactively troubleshoot issues and exceed KPIs.
  • Coordinated efforts with cross-functional teams to enhance operational efficiency throughout campaigns.
  • Ensured compliance with brand safety, data privacy, and ad tech best practices.

Digital Marketing and Research Senior Associate

Google Operations Center
2 2021 - Current
  • Optimized programmatic campaigns for top-tier clients, achieving 25% performance increase and 30% cost reduction.
  • Fostered high-performing team of 10 programmatic associates, enhancing productivity by 25% and reducing turnaround time by 30%.
  • Collaborated with cross-functional teams to implement campaign strategies, elevating client satisfaction by 20%.
  • Developed comprehensive QBRs, delivering data-driven insights and strategic recommendations for campaign optimization.
  • Trained junior team members on programmatic best practices and ad tech platforms, promoting culture of innovation.

Digital Marketing Associate

Cognizant Technology Solution
06.2018 - 02.2021
  • Managed end-to-end programmatic advertising campaigns in DV360 for 15+ accounts in SEA market.
  • Developed and executed campaign strategies to meet client goals and KPIs.
  • Optimized Display, Video, Audio, and YouTube (Trueview & Bumper) campaigns across APAC.
  • Utilized various pricing models, including CPM, CPV, CTR, CPC, CPA, CPCV, and Viewability.
  • Executed brand awareness and performance campaigns, both guaranteed and non-guaranteed.
  • Handled YouTube Brand Lift Survey accounts to measure campaign effectiveness.
  • Monitored campaign performance, making data-driven optimization decisions to enhance results.
  • Produced clear client reports, presenting findings effectively.

Web Designer & Graphics Designer

Self
01.2014 - 05.2018
  • Corresponded with clients to assess needs for website development projects.
  • Developed and designed user interfaces, layouts, and graphics for new sites.
  • Created test websites for demonstration purposes to showcase design concepts.
  • Designed website UI, mobile app UI, brochures, banners, and email templates utilizing Adobe Photoshop CS6.
  • Built client websites using WordPress, ensuring functionality and responsiveness.
  • Modified existing code to enhance performance and address client requirements.
  • Conducted quality assurance for finished websites, validating web forms and links.
  • Monitored website traffic and performance metrics to identify areas for improvement.

Education

B.Sc. - Network Technology

Sikkim Manipal University
Hyderabad

Skills

  • Programmatic advertising platforms
  • Campaign optimization
  • Client communication
  • Budget management
  • Data analysis
  • Creative collaboration
  • Cross-functional coordination
  • Performance tracking
  • Problem solving
  • Training and mentoring
  • Quality assurance
  • Teamwork and collaboration
  • Data analysis and reporting
  • Campaign strategy optimization
  • Team leadership
  • Communication and collaboration

Personal Information

Title: Account Manager - Programmatic

Courses

Digital Marketing 2.0

DV360 DSP Certification

Languages

English, Malayalam, Tamil, Hindi

Hobbies and Interests

  • Social Networking
  • Playing Cricket
  • Gaming

Timeline

Account Manager

Dentsu
02.2025 - Current

Digital Marketing Associate

Cognizant Technology Solution
06.2018 - 02.2021

Web Designer & Graphics Designer

Self
01.2014 - 05.2018

Digital Marketing and Research Senior Associate

Google Operations Center
2 2021 - Current

B.Sc. - Network Technology

Sikkim Manipal University

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ARUNLAL S