Arpita Rao

Experienced Communications & Branding professional with expertise in Change Communication (COE to GCC). Skilled in crafting cohesive strategies and content mapping to enhance brand positioning, drive global narratives, and foster employee engagement. Proven track record in managing crisis communication, leading employee advocacy programs, and amplifying leadership visibility. Adept at traditional & digital strategy, employer branding, and aligning internal and external messaging across geographies. Proficient in digital strategy, ORM, and social media management to enhance online reputation. Collaborative partner to HR and TA teams, driving D&I, R&D, and leadership visibility programs tailored to organizational goals.

Led a team of 12, managing 18 B2B and D2C clients across sectors like tech, FMCG, AlcoBev, Healthcare, IT, Edutech, Fintech, e-commerce and others. Developed integrated communication & branding strategies, executed successful launches, and managed client reputation and crisis communication. Drove impactful PR & media campaigns, handled INR 4 crore+ annual revenue, and contributed to business growth with innovative pitch proposals. Collaborated with global teams and served as a strategic advisor to clients and teams.

Crafted integrated communication programs, strategic PR campaigns, and editorial content across sectors like tech, healthcare, and lifestyle. Enhanced digital visibility through media coordination, built strong press relations, and supported social media engagement.

Developed and executed integrated communication and PR strategies across diverse sectors, managed media planning, digital PR, and employee engagement programs, and curated content for various platforms to enhance brand visibility and foster conversations.

Developed editorial content, executed PR campaigns, managed media relations, coordinated client and media activities, organized events (ATL & BTL), supported marketing collaterals, led digital PR for online visibility, and handled social media marketing for engagement and campaigns.

Managed marketing initiatives, branding and promotional activities to enhance visibility and engagement. Gained hands-on experience as an intern field reporter, attending events, and collaborating with senior journalists. Coordinated with vendors to ensure smooth execution of campaigns and projects. Additionally, contributed to content creation by writing and editing for various channels.

Led media activities focused on channel branding and marketing initiatives. Contributed to the media, advertising, and marketing sectors with impactful ideas and execution.