Summary
Overview
Work History
Education
Skills
Timeline
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Arka Samanta

Sales Analytics at PepsiCo
Hyderabad

Summary

Results-driven analytics professional with experience at PepsiCo, adept in Python and advanced analytics. Spearheaded the development of pricing models, enhancing decision-making and achieving over 10% model accuracy improvement. Strong negotiation skills complemented by a proven track record in driving impactful business outcomes.

Overview

10
10
years of professional experience
3
3
Languages

Work History

Associate Manager

PepsiCo
05.2024 - Current
  • Led the end-to-end development and deployment of two analytics products—Price Elasticity Modeling and Post Event Analysis—for APAC and AMESA markets, impacting pricing strategy decisions
  • Increasing speed of insights by 70% by building a pricing simulator adopted by BU to evaluate price changes vs competitors; enabled real-time volume impact estimation.
  • Developed and automated 5+ pipelines for EDA, data blending, and transformation, reducing analytics prep time by >75% and enabling scalable integration into DS models
  • Processed and standardized massive 15+ crore rows of raw data (internal sales, Nielsen, Hipercom, Publinfo, macroeconomic inputs) to create unified modeling-ready datasets for the DS team
  • Designed and implemented logic for 12+ critical KPI definitions and data blocker resolutions, now standardized across 4 BUs
  • Delivered pricing/post-event analytics insights that contributed to >10% improvement in model accuracy and tighter alignment with BU strategy
  • Acted as primary analytics owner for 2 markets and supported 6+ cross-functional deliveries, including scope planning, stakeholder alignment, and validation


Customer Success Associate

Dozee
01.2023 - 04.2024
  • Converted 75% Accounts commercial by carefully understanding customer requirements and building strong relationships with clients
  • Conducted 30+ training sessions on UI with an 95% user adoption
  • Engaging in discussions with client CXOs, to make them understand remote patient monitoring, and submitting proposals
  • Reduced code-blue incidents by 75% through integration of cloud system with Information Systems
  • Worked closely with the data science team to gather sensitive medical records and conduct study for analog vs digital record mape.

Customer Care Assistant

Columbia Asia Hospitals
09.2015 - 10.2019
  • Saved ₹2L+ annually by optimizing manpower through data-driven roster planning and resource allocation
  • Increased OPD revenue by 10% via targeted marketing supported by qualitative and quantitative analysis
  • SPOC for ERP & CRM projects; identified data governance issues, database glitches, and improved workflows
  • Created monthly financial reports (ARPOB, ALOS, other KPIs) to leadership for strategic planning

Education

MBA - Finance & Marketing

Great Lakes Institute of Management
Chennai
04.2001 -

Bachelor in Business Managemnt - Hospital Management

NSHM College of Management And Technology
Durgapur, India
04.2001 -

Skills

    Python

    Advanced Excel

    Negotiation

    Advanced Analytics

    Power BI

    Prompt Engineering

    Data visualization

    Pipeline automation

Timeline

Associate Manager

PepsiCo
05.2024 - Current

Customer Success Associate

Dozee
01.2023 - 04.2024

Customer Care Assistant

Columbia Asia Hospitals
09.2015 - 10.2019

MBA - Finance & Marketing

Great Lakes Institute of Management
04.2001 -

Bachelor in Business Managemnt - Hospital Management

NSHM College of Management And Technology
04.2001 -

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Arka SamantaSales Analytics at PepsiCo