Ankit Sheorain
Territory Marketing Manager
Hyderabad
Summary
Seasoned Territory Marketing Manager with a proven track record at Pernod Ricard India Pvt. Ltd., specializing in strategic marketing and brand development. Expert in budgeting and allocation, with a knack for creative direction and effective communication. Achieved significant brand growth through innovative campaign management and cross-functional collaboration. Demonstrates exceptional problem-solving abilities and adaptability.
Overview
8
8
years of professional experience
Work History
Territory Marketing Manager
Pernod Ricard India Pvt. Ltd.
06.2021 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Led cross-functional teams for product launch events, significantly enhancing market penetration.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
- Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
Territory Marketing Manager
Pernod Ricard India Pvt. Ltd.
06.2019 - 06.2021
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
- Orchestrated trade shows and corporate events, fostering industry relationships and generating leads.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Mentored local personnel on best practices and protocols to maximize productivity.
Co-Founder
Shanghai Longman Liquor Company LLC
11.2016 - 01.2021
- Grew the customer base through targeted outreach and networking events.
- Streamlined operational processes for improved efficiency and cost reduction.
- Established foundational processes for business operations.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Provided strategic direction for product development, resulting in high-quality offerings that resonated with customers'' needs and preferences.
- Networked with other businesses and customers to increase sales opportunities and contacts.
- Managed financial operations, ensuring fiscal responsibility and maintaining profitability during periods of economic uncertainty.
- Drove company expansion into new markets, increasing overall brand visibility and recognition.
- Recruited, interviewed and hired new staff members and developed training materials for employees.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Evaluated market trends to identify emerging opportunities and inform strategic decision making.
- Championed a culture of innovation, encouraging creative problem-solving throughout the organization.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Elevated product quality and customer satisfaction by overseeing development and launch of innovative solutions.
- Increased operational efficiency with implementation of streamlined business processes.
- Drove company growth by identifying and penetrating new market segments.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Represented organization at industry conferences and events.
- Communicated business performance, forecasts and strategies to investors and shareholders.
Education
Bachelor of Science - Business Administration
College of Charleston
Charleston, South Carolina 04.2001 -
Skills
Budgeting and Allocation
Marketing campaign development
Data Analytics
Budget Administration
Marketing campaigns
Brand Promotion
Strategic Planning
Market Analysis
Campaign Management
Brand Development
Brand-building strategies
Vendor Relations
Creative Direction
KPI Tracking
Problem-solving abilities
Strategic Marketing
Multitasking
Creative and Innovative
Event Coordination
Event Planning
Effective Communication
Written Communication
Adaptability and Flexibility
Budgeting and Allocation
Brand positioning
Brand Management
Content Curation
Product Promotion
Campaign Planning
Timeline
Territory Marketing Manager
Pernod Ricard India Pvt. Ltd.
06.2021 - Current
Territory Marketing Manager
Pernod Ricard India Pvt. Ltd.
06.2019 - 06.2021
Co-Founder
Shanghai Longman Liquor Company LLC
11.2016 - 01.2021
Bachelor of Science - Business Administration
College of Charleston
04.2001 -
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