ANANI JOEL M.K
Lomé
Summary
Results-driven Marketing Manager known for high productivity and efficient completion of tasks. Specialize in strategic planning, digital marketing, and brand management. Excel in communication, leadership, and creativity to drive team success and achieve marketing objectives.
Overview
15
15
years of professional experience
Work History
Marketing Manager
NICA AGENCIES
LOME
02.2024 - Current
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Analyzed market trends to identify potential opportunities for growth.
- Organized trade shows and exhibitions to promote brand awareness.
- Supervised a team of junior marketers in executing various projects.
- Collaborated with internal teams on product launches and advertising strategies.
- Created content for promotional materials, including brochures, flyers, and websites.
- Conducted customer research to gain insights into consumer behavior.
- Maintained relationships with key customers through regular communication.
PROJECT MANAGER
Groupe Empire
Cotonou
01.2018 - 01.2024
- Managed multiple projects with competing deadlines simultaneously.
- Maintained records of all documents related to each project including specifications, change orders, invoices.
- Communicated effectively with stakeholders to ensure project goals are met on time and within budget.
- Implemented effective communication protocols between internal teams working on different aspects of a given project.
- Negotiated contracts with vendors and suppliers based on company objectives and budget constraints.
- Developed and maintained project plans, timelines, and budgets.
Regional Manager
HKPINOY
Cotonou
01.2019 - 01.2022
- Company Overview: HONGKONG
- Established goals, objectives, policies, procedures, and standards of performance for all personnel in the region.
- Planning and management of operational policies and strategies for specific geographical areas
- Reviewed monthly reports from individual districts regarding sales figures and other metrics.
- Ensured compliance with all applicable laws related to employment practices within the region.
- Participated in job fairs throughout the year to recruit qualified candidates for open positions in the region.
- Developed annual budgets for each district within the region.
- Identified new business opportunities through market research and industry trends.
Commercial Senior
AHI ENTERPRISE
Accra
08.2011 - 08.2017
- Identified new business opportunities by networking with industry professionals.
- Negotiated contracts with vendors and suppliers to secure favorable terms.
- Developed and implemented strategies to increase sales revenue.
- Generated monthly reports outlining progress on sales goals.
- Promoted the company's products or services at trade shows and conferences.
- Maintained records of customer accounts, orders, and payments.
Sales Manager
MAX MART SUPERMARKET
Accra
06.2009 - 06.2011
- Created and presented monthly reports to management on sales performance.
- Managed daily operations of sales department, including supervision of staff members.
- Provided technical support for customers when needed, answering questions about product features and capabilities.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
Education
Certificate - Marketing
COURSERA PROJECT NETWORK
USA05-2024
Advanced Diploma in Marketing and sales - Marketing
LCM - LONDON
08-2008
DIPLOMA IN MARKETING AND SALES - Marketing And Sales
ABC - ACCRA
Ghana05-2007
BACCALAUREAT - Science
Lycée Municipale De Gonzaqueville- Abidjan
Côte d'Ivoire07-2005
Skills
- Word
- Excel
- Internet
- Access
- PowerPoint
- Digital Marketing
- Customer Acquisition
- Social Media Marketing
- Program Marketing
- Go-to-market strategy development
- Marketing campaign development
- SEO Optimization
- Vendor Relations
- Customer Relationship Management (CRM)
- Project Management
- Brand Promotion
- Marketing campaigns
- Business Development
Additional Information
‘’ I am enthusiastic to acquire results and overcome the challenges of new challenges ’’
Personal Information
Date of Birth: 07/25/86
Languages
- English
- French
Languages
French
First Language
English
Proficient (C2)
C2
Timeline
Marketing Manager
NICA AGENCIES
02.2024 - Current
Regional Manager
HKPINOY
01.2019 - 01.2022
PROJECT MANAGER
Groupe Empire
01.2018 - 01.2024
Commercial Senior
AHI ENTERPRISE
08.2011 - 08.2017
Sales Manager
MAX MART SUPERMARKET
06.2009 - 06.2011
Certificate - Marketing
COURSERA PROJECT NETWORK
Advanced Diploma in Marketing and sales - Marketing
LCM - LONDON
DIPLOMA IN MARKETING AND SALES - Marketing And Sales
ABC - ACCRA
BACCALAUREAT - Science
Lycée Municipale De Gonzaqueville- Abidjan
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