AMRIT MANOJ

I lead a diverse team of professionals in developing and implementing comprehensive marketing communication strategies for 14 brands.

• My responsibilities include conducting market research to identify target audiences and trends, developing design briefs, and collaborating with in-house graphic designers to produce output for print and digital media.
• I work with external agencies on creative projects, coordinate with medical specialists for scientific communications, and manage requests for slide decks, health day awareness videos, and training materials.
• Additionally, I oversee social media channels, content creation, and the maintenance of brand assets in our repository.
• I am also involved in creating and executing Omni-channel campaigns, aligning with the sales team on marketing efforts, and measuring and analyzing campaign performance.
• I ensure accuracy and clarity of technical content on packaging labels, scientific content, through proofreading, editing, and clarification.
• I liaise with third party manufacturers for finalizing artwork / label technicalities.
  

• Oversaw the creation, editing, and proofreading of content across various channels including digital, print, and social media.
• Ensured all content maintains a consistent voice, style, and brand messaging.
• Managed and coordinated client communication efforts to ensure clear, consistent, and effective messaging.
• Served as the primary point of contact for client communication, addressing inquiries and resolving issues promptly.
• Developed and distribute client newsletters, updates, and other communications materials.
• Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.

• Created comprehensive scientific content for pharmaceutical brands, including brochures, flyers, and visual aids, tailored to healthcare professionals.
• Ensured accuracy and compliance with regulatory standards in all scientific materials produced.

• Execute comprehensive marketing plans to promote intensive care and vaccine formulations.
• Drive sales initiatives to achieve and exceed targets in the assigned territory.
• Monitor and analyze sales performance, providing regular reports and insights to senior management.
• Identify and pursue new business opportunities to expand the market reach for the company's products.
• Build and maintain strong relationships with key stakeholders, including healthcare professionals, distributors.