Ajit Raj

• Achieved 60% revenue increase in 3 months by launching prescriptive sales playbook and establishing the first-ever sales enablement team.
• Led a global sales team comprising Account Executives, Customer Success Managers, Partner Managers, Sales Development Representatives, Solution Principals, Sales Enablement, and Revenue Operations.
• Established the first sales teams in Latin America (LatAm) and the Asia-Pacific (APAC) regions, forging partnerships that secured our initial new logo acquisitions in these markets.

• Driving 30% Year-over-Year ARR Growth: Leading initiatives to achieve 30% annual recurring revenue growth in the North American market.
• Setting Strategic Targets: Establishing top-down targets for the market, sales team, and SDRs/BDRs to align with company objectives.
• Leading Global Sales Teams: Managing a team of 30+ sellers across North America and APAC markets.
• Overseeing Demand Generation: Heading a 100+ member demand generation team in North America, focusing on account-based marketing strategies.
• Delivering Business Outcomes for the Office of the CFO: Enhancing working capital, reducing DSO (Days Sales Outstanding), decreasing bad debt, and ensuring accurate cash forecasting.
• Driving Finance Transformation: Providing value to customers through finance transformation in areas like Order to Cash (OTC), Treasury, Record to Report (RTR), and Payments.
• Collaborating on Implementation Roadmaps: Partnering with the consulting organization to develop Speed To Value (S2V) implementation roadmaps.
• Fostering Executive Engagements: Creating, developing, and maintaining strong executive relationships.

• Driving Programmatic Guaranteed Adoptions: Led a sales team focused on promoting Programmatic Guaranteed adoptions across agencies and direct clients for both domestic and international markets.
• Strategizing Growth and Objectives: Orchestrated strategies to achieve a +30% YoY revenue uplift. Key initiatives included creating joint business plans with agencies and strategic clients and integrating with DSP and SSP partners like Google, MediaMath, Pubmatic, and Rubicon to expand business scope and drive innovations at scale.
• Launching Programmatic Business at Trell: As the regional head of the team that initiated the programmatic business at Trell, activated over 40 new clients within the first year, currently managing a multi-million dollar portfolio.
• Ecosystem Enablement Initiatives: Integrated programmatic buying into all agency deals, conducted training and roadshows for agencies, clients, and internal teams (both offline and online) to educate about the evolving programmatic advertising ecosystem. Actively coached and shared knowledge with internal leadership and the broader direct sales team.
• Leading Cross-Functional Sales Initiatives: Drove initiatives to increase revenue per mille, reactivate dormant accounts, and onboard performance-based businesses for a top-of-the-funnel legacy publisher ecosystem. Led strategic solutions across seven cross-functional teams to accelerate programmatic enablement for the organization.

As Head of Monetization, I successfully launched the go-to-market strategy within 4 months of joining and expanded the team to 4 full-time employees within 7 months. My responsibilities included owning revenue targets, identifying advertising mediums, creating revenue-pricing models, standardizing ad formats, defining targeting parameters, and developing sales collateral.

• Revenue Achievement: Drove approximately $0.5 million in revenue in the first year with partners such as HUL, Pepsico, Tata Global Beverages, Intex, Kodak, Himalaya, Jio, HDFC, and Mobikwik.
• Ad Serving Platform Development: Led the project to develop an in-house ad serving platform for automating, managing, and scaling campaigns on the Just Buy Live Mobile Application.
• Analytics Implementation: Mentored the implementation of the Localytics analytics tool by defining in-app events to track user signals for marketing, inventory management, and business health measurement. Trained executive, procurement, and marketing analytics teams on using the tool.
• CRM Integration: Managed the pre-launch project for CRM integration, defining the project scope, resource planning, and timelines for phased development and launch.
• Business Intelligence Tool: Key stakeholder in creating the Marketing Module on Qlik Sense, enabling automation and customization of reports for various stakeholders.
• App Development Leadership: Promoted to head a 7-member app development and design team. Developed the Just Buy Live Agent App within 5 weeks to track and measure the productivity of a 150-member on-ground sales team.

SalesBoxAI is an artificial intelligence platform that functions as a human sales assistant, engaging leads in realistic human-like conversations.

• Digital Marketing Leadership: Responsible for SEO, paid media, affiliate and content marketing, as well as analytics and reporting.
• Team Building: Established an in-house digital marketing capability within 3 months and expanded the team by 2 FTEs within six months.
• Performance Improvement: Increased online adoptions by 3x and reduced customer acquisition costs by 40%.
• Brand Communication: Consolidated and enhanced brand communication for both offline and online media.
• Category Launch Collaboration: Worked with category heads to launch the Laundry & Beauty categories across six locations.

Key Achievements:

• Onboarding Major Clients: Successfully brought Flipkart, Ola, and Uber on board.
• Revenue Growth: Increased the revenue stream from ₹60 lakhs to ₹1.5 crores by exploring new business opportunities with existing clients.
• Pilot Projects: Initiated pilot programs for bike taxis in Delhi and Hyderabad.

Head of Business Development at Mass Blurb

In my role as Head of Business Development at Mass Blurb, I manage a team of Sales Managers in Mumbai dedicated to providing a digital platform for the F&B industry. Our mission is to align their marketing and social media needs, creating value for prospects and optimizing internal functions to maximize potential.

Areas of Expertise in Digital Marketing:

• Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
• Social Media Marketing: Proficient in Twitter, Facebook, LinkedIn, and Google+.
• Strategic Marketing Plan Development: Focused on measurable KPIs.
• Content Marketing: Expertise in best practices for content creation and promotion.
• Digital Marketing Campaigns: Creating campaigns for SEO, branding, and informational purposes.
• Website Audits and Analysis: Conducting comprehensive website audits and general analysis.
• Brand Promotion: Utilizing paid, owned, and earned media for brand promotion.
• Content and Idea Generation: High-level content creation and idea generation in business, marketing, and SEO verticals.
• Public Speaking and Professional Coaching
• Lead Generation: Developing and executing strategies for lead generation optimization

• Promotions and Leadership: Joined as a Supervisor and promoted to Manager, overseeing the Welcome Visit (Physical Verification) Portfolio.
• Brand Strategy Execution: Developed and implemented Vodafone branding plans at all marketing levels, effectively competing with other market players.
• Campaign Management: Led advertising and PR campaigns, as well as sales events, in collaboration with advertising and PR agencies.
• Market Analysis: Analyzed market trends to identify business opportunities and challenges, setting Vodafone's annual objectives, strategies, positioning, tactics, and measures.

Responsibilities:

• Strategic Development: Developed the Mpesa [Vodafone] business strategy, including pricing and analysis, and performed ongoing business analysis to drive brand performance.
• Work Scheduling and Reporting: Prepared work schedules, established marketing strategies, and conducted evaluations and controls through detailed reports.
• Market Research: Conducted market surveys to define target audiences, constructed forecasts, and developed budgets.
• Budget Management: Created and managed budgets with a focus on analyzing and ensuring return on investment.
• Opportunity Identification: Identified key marketing opportunities.
• Agency Coordination: Managed daily activities with PR, press, and marketing communications agencies.
• Campaign Coordination: Coordinated and managed advertising campaigns to ensure adherence to deadlines and planned budgets.
• Digital Campaigns: Executed online campaigns through websites and digital/social media channels.
• Event Sponsorship: Managed sponsorships for conferences and events, monitoring and reporting the effectiveness of strategies/campaigns to senior managers.
• Campaign Management: Set the scope, implementation, management, and review of marketing campaigns.
• Partnership Development: Developed partnerships and relationships with third parties to meet strategic objectives.
• Customer Service and Sales: Provided customer service and upselling of balance transfers to customers for Citi Bank.