Dynamic and results-driven sales and ABM leader with over 12 years of experience in B2B SAAS. Skilled in driving revenue growth, building high-performing teams, and executing strategic initiatives. Proven expertise in developing personalized marketing campaigns, results in 30%+ year-over-year growth and expanding market share across multiple regions. Possess strong leadership skills in managing global sales teams, client relationship management, and cross-functional collaboration. Adept at utilizing data-driven insights to align sales and marketing strategies, consistently delivering exceptional results in both enterprise and mid-market segments.
• ARR Growth: spearheaded a 30% YoY ARR growth in the North American market through strategic account-based marketing initiatives and demand generation.
• Global Sales Leadership: Led a team of 30+ sales professionals across North America and APAC, exceeding revenue targets by 25%.
• Demand Generation: Managed a 100+ member demand generation team, focusing on personalized ABM strategies that resulted in a 40% increase in lead conversions.
• Executive Engagement: Developed key executive relationships, driving business outcomes for the Office of the CFO in areas like Order to Cash, Treasury, and Record to Report.
• Revenue Growth: Led the sales team to achieve a 30% YoY revenue increase, contributing to $25M in new business across domestic and international markets.
• Programmatic Business Launch: Successfully launched the programmatic advertising division, acquiring 40 new clients and managing a $10M portfolio in the first year.
• Partnerships: Forged partnerships with DSP and SSP providers like Google and MediaMath, expanding business scope and driving innovations at scale.
• Cross-Functional Leadership: Collaborated with seven cross-functional teams, increasing revenue per million by 20%.
• Revenue Achievement: Spearheaded business growth, driving $0.5M in revenue in the first year by acquiring high-profile clients such as HUL, Pepsico, and Jio.
• Team Expansion: Built and scaled the business development team from 2 to 7 members within 12 months, optimizing operations and sales strategies.
• Ad Serving Platform: Led the development of an in-house ad serving platform, automating and scaling ad campaigns, increasing ad spend efficiency by 25%.
• Analytics Implementation: Implemented the Localytics analytics tool, improving campaign tracking and inventory management by 30%.
• CRM Integration: Directed a CRM integration project, enhancing lead tracking and customer relationship management, improving conversion rates by 20%.
• Revenue Growth: Drove a 40% reduction in customer acquisition costs and increased online adoptions by 3x through strategic digital marketing initiatives.
• Team Building: Established and grew the in-house digital marketing team by 2 full-time employees within six months, significantly improving operational efficiency.
• Brand Communication: Enhanced both offline and online brand communication strategies, contributing to a 25% increase in brand awareness.
• Category Launch: Collaborated with category heads to launch the Laundry and Beauty verticals across six locations, generating $5M in revenue.
• Revenue Growth: Increased revenue by 150%, growing from ₹60 lakhs to ₹1.5 crores by securing key clients such as Flipkart, Ola, and Uber.
• Client Acquisition: Led the onboarding of major clients, contributing to a 50% expansion of the customer base.
• Pilot Initiatives: Successfully launched pilot programs for bike taxis in Delhi and Hyderabad, expanding the company’s service offerings.
• Team Leadership: Managed and developed a sales team focused on delivering digital marketing solutions for the F&B industry, increasing sales efficiency by 30%.
• Revenue Growth: Drove business expansion through the Welcome Visit (Physical Verification) portfolio, increasing the portfolio size by 40%.
• Leadership & Promotions: Promoted from Supervisor to Manager, leading a 10-member operations team to achieve 25% efficiency improvement.
• Campaign Management: Led Vodafone branding initiatives, successfully executing PR and sales campaigns in collaboration with marketing agencies, resulting in a 20% increase in brand awareness.
• Market Research: Conducted comprehensive market surveys, identifying growth opportunities and driving a 15% increase in customer acquisition.