Aditya Vikram Singh

● Leading an Ad Operations team of 4 people with 1+ years of

experience.

● Collaborate with over 30 leading SSPs(Google, Amazon, Magnite, Xandr, OpenX, Pubmatic, Unruly, NextMillennium, Adipolo etc) to increase Ad Requests CPM, Revenue, and other

Key Performance Indicators.

● Worked closely with the cross functional teams like Product, Account Management and Sales Team to improve AdOps results for publishers and streamline the team processes.

● Got trained on the in-house dashboard "DASH" and further provided trainings to the junior members regularly.

● Prepare training documents, process documents, and standard operating procedures (SOPs) for the team as well as training new Ad Ops members.

● Identify and propose operational efficiencies that could benefit other teams within the AdOps department.

● Ensuring JIRA requests are executed according to SLAs and internal processes.

● Coordinating with the internal finance team to review the Invoices raised by our partners for the billing purpose.

● Leading programmatic AdOps team of 5 people for the campaign setup in TTD (primary platform for 90% of the campaign setups) for the US based client/ agency.

● Allocating, monitoring and managing day to day tasks for my team, along with weekly review to understand the problems if they face any.

● Providing individual feedbacks based on the weekly performance of my team members to my manager to recommend monthly performer internally.

● Reviewing campaign performance reports with the clients on the bi-weekly basis.

● Reviewing training documents for the new joiners and modifying them if and when required with the recent updates.

● Process expertise in end-to-end campaign execution (CTV/OTT, Mobile Video and Display).

● Handled managed and programmatic campaigns for performing a quality review of all the components, including a new offering setup to ensure accurate execution.

● Confirming launch and taking care of 3rd party reporting (DCM, Innovid, Sizmek, Flashtalking etc.).

● Proficient in handling Display, Mobile Video& OTT/CTV Video campaigns with working knowledge of CPM/CPC/CPCV

cost models.

● Managed AppScience’s (Sabio’s DMP subsidiary) Brand Study campaigns setup in Sabio Ad Manager to track measure

and analyze media buys across multiple partners.

● Creatives/tags/pixels (3rd party and inhouse) implementation management.

● To make sure Revenue at Risk (revenue forecast) document analysis is updated weekly.

● Managed weekly reports for Profit Margin of all the campaigns to keep my team updated and make necessary actions

when required.

● Managed discrepancies (impressions, clicks and video completes) by troubleshooting and finding the root cause to fix

them asap.

● Overseen campaign trafficking on platforms like Sabio Ad Manager (Sabio’s proprietary tool) and Celtra for 3rd party impression and click trackers.

● Handled accounts for end to end campaign solutions for clients like AT&T, Volvo, Chevy, Dairy Queen etc.

● Hands on experience on the platforms like Xandr to pull the reports for the programmatic campaigns/ deals running via it.

● Wrap up reports after the end of campaigns to help the Sales team with the insightful data of the campaign’s lifetime

performance.

● Managed Campaign Management team and documented steps to set up a complete campaign and steps to optimize and

troubleshoot them based on the KPI and issues established on various scenarios.

● Working closely with the Sales team and AM team on RFP and Media Plan for upcoming campaigns. Helping on onboarding direct SSPs and Publisher partners and be the POC between them and the Sales team for specific avails.

● Onboarded new direct publishers for operations and ad monetization.

● Worked closely with Account Management/ Media Planning, Creative, Project Management and Buying team to optimize

and coordinate advertising campaign strategies.

● Managed digital operations for Italy, APAC& UK’s premium brands for the prominent clients like FCA, P&G, Mondelez, Visa, Lenovo, Samsung and Asics.

● Ensured campaign launches and delivery on schedule and as per the KPIs and to test and perform quality assurance on ad

tags and creatives to ensure specifications are met ahead of the launch.

● Handled international project in Singapore and Jakarta – Was responsible to understand the issues of the local Singapore and Indonesia clients like Samsung, Lenovo, Ferrero, Kraft Heinz, Mondelez etc.(mainly taxonomy and operations related) and provide them the best solutions on behalf of India GDD, Singapore and Indonesia local teams.

● Trained the local Publicis Indonesia Performance team on understanding the global Publicis taxonomy for various clients,

the complete Jira process to understand and follow the centralized ticketing system and CM training when required.