ABHISHICK

As the Vice President of Fitday, a dynamic startup valued at 50cr, I play a pivotal role in driving our company's success. Joining Fitday at its early stage has given me an opportunity to build everything from the ground (pretty much a 0-1 journey). With a comprehensive approach to leadership, I manage and oversee various critical functions including Sales - Product & Retail , Digital Marketing, Product Development and Innovation, Design & User Experience, Customer Success & Support, Business Operations & Analytics and Branding. Fitday is a D2C food and nutrition brand dedicated to helping fitness and wellness enthusiasts achieve their goals. My multifaceted involvement ensures that Fitday continues to innovate and provide top-notch products and solutions, making health and fitness accessible to all.

Sales:
-Revenue Growth: Boosted Fitday’s annual revenue to 6cr from 4.5cr within a year.
-Market Penetration: Achieved 1.6cr in revenue from Multigrain chips in the Hyderabad GT market, in its first year with a 20% repeat customer rate.
-Vendor Management: Managed 150+ vendors, negotiating terms to optimize availability and pricing.

Marketing:
-Dig. Marketing Campaigns: Led efforts to achieve 60 lakhs annually from Amazon and Fitday.in with a 84 lakh budget.
-Brand Positioning: Shifted focus to 80% Fitday products and 20% third-party brands, improving profit margins.

Business Operations & Analytics:
-Operational Leadership: Oversaw daily operations across retail stores, e-commerce, and D2C channels.
-Team Management: Managed 32 employees and coordinated with 5 external agencies, comprising 20+ staff.

Product Development and Innovation:
-New Product Launches: Collaborated with an 8-member R&D team to launch Fitday’s product line to 20 SKUs, achieving a 35% net profit margin.

Design & User Experience:
-Website Overhaul: Upgraded Fitday’s website to a comprehensive e-commerce platform.
-Customer Experience Enhancement: Enhanced in-store experience with nutritional counseling and personalized diet plans.
-Brand Consistency: Ensured consistent branding across product design, website UX, and social media.

Customer Success & Support:
-Personalized Service: Implemented nutritional counseling and diet plans, driving product recommendations and sales.
-Customer Retention: Achieved a 20% repeat rate for Multigrain chips, indicating strong customer loyalty.

Branding:
-Holistic Solutions: Positioned Fitday as a provider of holistic health solutions.
Market Presence: Established a strong presence in Hyderabad and planned expansion to other top cities, targeting GT, MT, and e-commerce channels.

Future Plans:
-Scaling Up: Strategically planning to scale Fitday’s business operations to other top cities, targeting growth in GT and MT markets, and enhancing e-commerce presence.

-The program is designed to groom business management students into becoming sales leaders by providing opportunities to work in different stints with guidance from corporate and regional sales teams.

-Accumulated practical expertise in both modern and traditional trade channels, spanning urban and rural markets. Collaborated closely with frontline personnel on a daily basis to grasp their challenges and assess the efficacy of company initiatives within the market.

-Effectively oversaw an annual business of 12Cr and achieved a notable 12% revenue growth within 11 months, spearheading sales of RB Hygiene products through the General Trade channel. Key accomplishments included proficient channel partner management, implementation of in-market excellence strategies, consistent month-on-month focus on range selling, and regular training sessions for frontline personnel. Led a team of 9 individuals to manage approximately 1800 retailers and 75 wholesalers across 2 channel partners.

-Achieved the top-ranking position as TSI (Territory Sales & Implementation) regionally in the Hygiene business for the year 2019

-Successfully managed an annual business worth 15Cr for RB Hygiene Home brands, focusing on sales in semi-urban and rural areas across five districts of Andhra Pradesh. Led a dedicated team of 12 individuals, overseeing two super-stockists and 85 sub-distributors. Implemented strategic expansion efforts, resulting in the addition of 24 sub-distributors by the year-end, enhancing rural penetration.

-Achieved remarkable growth of over 35% in 2020, with some acceleration attributed to the impact of the COVID-19 outbreak.

The project involved leveraging the wholesale channel to increase the sales volume of Ready-To-Eat products ( ACT II Popcorn ) in Hyderabad city. Understand the pain points of channel stakeholders and recommend improvements to motivate them.

-Experienced in the development of Extract Transformation and Load (ETL) processes, coding and testing the ETL processes, maintain, troubleshoot and fine tune existing ETL process.
-Worked on design, code, test, troubleshoot ETL jobs and analysis of large volumes of data.
-Primary skills include ETL DataStage 8.5, SQL, UNIX and strong knowledge in Data Warehousing.

-Worked for process Geographical Information System(GIS) on Google Maps for client company - Google.
-Validate the business listing information as per the business policies and best practices.