Divya Menon

• Leading strategic initiatives to enhance patient engagement through digital channels.
• Utilizing marketing engagement to gain insights for future campaigns and improve patient adherence to treatment plans.
• Implementing alternative digital channels such as Email , WhatsApp and SMS for patient and HCP engagement.
• Collaborating with cross-functional teams to deliver integrated solutions that helps foster innovation and urgency to deliver more medicines to more patients faster.

Technologies: Salesforce Marketing Cloud (Email & Marketing cloud Personalization), AWS and Mulesoft for Integration, salesforce Service Cloud and Data Cloud for Segmentation, Consent management via One Trust

• Led teams across digital marketing campaign implementation (Marketing Cloud and Azure) with defining the omnichannel experience across systems with integration to Veeva CRM Rep Timeline.
• Salesforce Marketing Cloud Integration experience.
• Extensive knowledge of Email Platforms, integration, data analysis with a reputation for developing effective new strategies to maximize reach and engagement.

Technologies: Salesforce Marketing Cloud, Azure Data Factory, REST and SOAP API Implementation, Reporting via Power BI.

• Led the application migration initiative to newer technologies.
• Extensive experience with all primary elements of Marketing Cloud: Email Studio, Journey Builder, Analytics Builder, Audience Builder.
• A/B Testing of Emails, KPI Analysis, Data Segmentation.
• Coordinated and managed the backlog for application migration activities for the support of demerger between two different pharma companies.

Technologies: Salesforce Marketing Cloud, HTML, CSS, Azure Data Lake, Veeva CRM integration.

• Managed transition from custom solution to product based implementation for Sales Alignment and Event Management systems.
• Led 50+ individuals while ensuring timely completion of project deadlines.
• Provided expertise on Informatica and Data Reporting tools for Territory Alignment initiatives.
• Conducted Code reviews and technical refactoring for performance improvement.
• Implemented projects for Sample Management, integrating CRM and custom-developed applications.

Technologies: Unix, Informatica 9.2, Tableau, Oracle Database

Tools : Microsoft Power BI, Cognos, and Business Objects,IQVIA Org Manager, CVENT

• Led cross-functional teams to successfully deliver complex technology projects within agreed timeframes and budgets
• Increased team productivity through effective collaboration, clear communication, and regular progress updates
• Troubleshot complex issues impacting systems performance, applying root cause analysis techniques to prevent future occurrences
• Provided mentorship to junior team members, fostering professional growth and strong work ethics in the workplace

• Developed and implemented applications for Network traffic management.
• Developed web-based applications using the latest technologies and frameworks.
• Implemented Network Routing for a Telecom Major

Technologies: Unix, Java1.7, J2EE, MetaSolv's ASAP & OMS, Oracle9i, Eclipse3.x, CruiseControl, JSF.